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How to overcome your team’s creative block

Creative block is a situation when people run out of ideas and lack innovation and creativity. For a professional, creative block can be frustrating and well as depressing. You have a deadline looming and you are still thinking about a creative idea, but it’s just not happening. Such a situation can be potentially career damaging.

One must keep in mind that creativity is forward looking: “Around here, however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we’re curious…and curiosity keeps leading us down new paths,”  Walt Disney Company.

All creative blocks are not equal. There are different types of creative blocks which require different solutions. A creative block can be mental, emotional, personal or a communication breakdown.

A team creative block can hamper the entire project or business. For a team it is important first to prevent a creative block. While having team meetings it should be kept in mind to write down the ideas given and discussed given by team members. The ideas written down in a notebook is your first step to preventing any kind of creative block. Keep your team well motivated and give them enough freedom and say in the projects. It is a known fact that when a person is given proper credits and importance he/she performs better.

Making ideas and thinking all the day is challenging, so you need to take a break.  Have regular and fun breaks. Plan your work in advance, even your breaks. Take your team for outings or events so that they can explore more and understand the work and avoid creative block.
If your team is going through a creative block, find the problem only then you will be able to get to its solution. Search and define your problem, discuss with your team and try to eradicate the problem causing a block as soon as possible. It can be a mental problem or an emotional one.

Also, before picking up any project make sure it is the right fit for you and your team. Only pick projects you are passionate about. Projects which interest you and you are passionate about will result in more creativity since they challenge you in a much positive way. Steve Jobs said, “You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.”
As a creative professional, it is completely quite normal to go through a creative block once in a while. Do not judge yourself on the very first draft itself. Too much criticism will end up adding more to your creative block. Work more on your draft, spend time thinking and you are bound to come up with more interesting ideas and work.

Once in a while try something out of the box. You can go on the streets and interview a few random people for ideas. You never know what might come your way and will inspire you. As a creative person, be bold enough to take risks, and push yourself to test new things. Said Albert Einstein, “I never made one of my discoveries through the process of rational thinking.”

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